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FTC to regulate Blogs

Posted on: 10/07/2009

As a marketing major and fresh blogger, I’ve come upon a bit of news that will rock the blogosphere.  The Federal Trade Commission announced that it will regulate endorsements via the social media.  That means that any blogger (from celebrity to a casual writer) will be subject to FTC regulation and must make public the “material connections” in product reviews.  Advertising, celebrity endorsements, and product opinions now fall under the scope of a guideline penned in 1980.   A ripple effect  will surely alter future blog advertising, free products/gifts to bloggers, company sponsorship, product reviews, et cetera; ultimately, it’s a broad jurisdiction which I’m curious to see how the FTC will monitor everyone.  For more information, read the news directly from the FTC here.  What do you think???

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1 Response to "FTC to regulate Blogs"

So much for free speech…

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